All of us with websites and blogs constantly try to devise ways to drive traffic to our sites. Good writing, coupled with keywords, are a part of that strategy. However, the game keeps changing and what worked yesterday may not work as well today. There is a new technique known as “The Long Tail Keyword.” I stumbled upon this concept as I searched for ways to optimize my blog. I give full attribution to the website, eHow, for the following information:
The Long Tail Keyword is King
Optimizing your website with a high-ranking, generic keyword will do little to generate traffic. A generic keyword such as “tablet computer” will simply have too much competition for you to have a shot at getting into the first page of search engine results. Instead, the so-called “long tail” strategy works best — and that is to focus on longer key phrases, written in natural speech, which will be used to guide users to specific and often localized information. Of course, there is a place for the shorter keywords in each page’s metadata, although Google now puts more emphasis on actual, visible content than those invisible indicators.
Your Web page that includes the word “tablet computer” may come in on page 25 of the search engine results, but you’ll have a better chance of getting to page one if you optimize on something more specific, like “How do I fix my tablet computer,” or “tablet computer won’t boot,” or “adding games to a tablet computer.” Search engine optimization has changed significantly over the last few years, and SEO experts have to think less like a machine, and more like a human. And that’s the key to good writing.
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